A new tourism campaign by Tourism Tasmania will take a new direction and target the state's regions specifically, rather than the state as a whole.
The Tasmanian Government is spending AU$2 million on the new campaign, which hopes to encourage travel to specific regions and activies in Tasmania, including Bruny Island Cruise Company in the state's south, the Barnbougle Dunes golf course and the Bay of Fires on the east coast.
Tourism Tasmania's chief executive Felicia Mariani says research shows international tourists who travel to Australia want to visit Tasmania but they are unsure about what to do when they arrive.
"We need to actually break that sort of thinking, we need to get them to say 'hmmm' I didn't realise Tasmania had that kind of offering," she said.
The new campaign will run for three years and will feature in print and online advertising.
To visit Tasmania, or any other part of Australia, British nationals will need to obtain an
Australian travel visa. The most common Australian travel visa used for tourist purposes is the Australian
ETA visa. This Australian visa can be applied for online, and is almost immediately approved.
